Craft confession: Saturday night and I was cutting up old magazines for a collage project. There was Emily's name on the masthead of British Vogue: Emily Armstrong, Associate Publisher, just below Publishing Director Stephen Quinn . I was so impressed in that moment.
Funnily enough, I didn't know Emily from her Vogue career. I'd found her on Instagram. Her account the Paradise Catcher is a fave. Then while stalking Georgie Abay of the Grace Tales I closed the Emily Armstrong-slash-Paradise Catcher loop when I spied a profile on Emily and her basket empire.
I wrote in my TinyLetter about how I love her bag company. How you select the basket of your choice, an icon and your initials. It's so genius. So it was terrific to talk to this Brisbane-raised gal about her career, life as a mother, bag-lady and online ambitions.