Jennie Hogg of Lois Avery is a dear friend. We met more than twenty years ago at a call centre in Canberra. We were chatting recently and we figured a follow up podcast would be good as Jennie’s business and life has evolved so much since she started Lois Avery nearly three years ago, when we first chatted on the pod.
In this interview Jennie talks about getting to know her customers, breaking the rules of marketing and how the really great deals have come to her. Her luxe, made-in-Italy cashmere scarves are stocked at London’s Fortnum and Mason and in Tokyo at the Isetan department store.
Definitely follow Jennie on Instagram for her travels in Italy and her love for all things Italian.