It’s funny how Instagram invites closeness. Through Instagram Stories I felt that I knew Yolanda Edwards. I knew what kind of typography she likes. The kind of vintage coasters she’d pick up at a brocante. And her fondness for European hotel room keys.
It was a delight to catch up with Yolanda and hear about her life and career. Her life changing experience living on a Greek Island, her wanderlust and her entree to the world of magazines (it was a shop assistant in Agnes B who told she looked like the kind of person who should work in magazines) and her experience with Instagram. She also shares a Helmut Newton anecdote.
Yolanda was the creative director for Conde Nast Traveller for five years and has since launched her own publication: Yolo Journal.
Find Yolanda on Instagram
Australian friends, you can purchase Yolo Journal at Alex + Trahanas.